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Thinking you can see, before you hire us.

These are conceptual explorations for fictional local businesses: the kind of problems our clients bring, worked through the way we'd approach them. They're labelled as concepts because that's what they are.

Every business named here is fictional. When client projects are approved for publication, they'll appear here clearly marked as client work.

Showing 8 concepts.

  • Concept · Websites

    A bakery site built around the morning rush

    Fictional neighbourhood bakery

    Daily specials, opening hours and a one-tap call button above the fold, because most visitors are deciding where to stop on the way to work.

    • Mobile-first layout
    • Menu structure
    • Call & directions actions
  • Concept · Mobile apps

    Appointment booking for a small physio clinic

    Fictional physiotherapy clinic

    A FlutterFlow-style prototype that cuts booking to three screens: choose a practitioner, pick a time, confirm. Reminders do the rest.

    • User journeys
    • Clickable prototype
    • Reminder flow
  • AaConcept · Branding

    An identity for a family-run electrical contractor

    Fictional electrical contractor

    A bold mark that reads at a distance on vans and job-site signs, with a colour system that still works small on invoices and social posts.

    • Logo directions
    • Vehicle & signage
    • Colour system
  • Concept · Local visibility

    A Google Business Profile that matches the salon

    Fictional hair salon

    Categories, services and photos aligned with the website, so someone searching nearby sees the same salon everywhere they look.

    • Profile audit
    • Service categories
    • Photo selection
  • Concept · Websites

    Service-area pages for a landscaping company

    Fictional landscaping company

    One page per service and per area served, each answering the questions people ask before requesting a quote.

    • Information architecture
    • Location pages
    • Quote request flow
  • Concept · Mobile apps

    Class passes for an independent fitness studio

    Fictional fitness studio

    A member app concept for checking the timetable, holding a spot and seeing remaining passes, designed to be used one-handed between sets.

    • MVP scope
    • Timetable UI
    • Pass tracking
  • AaConcept · Branding

    A warm, typographic identity for a corner café

    Fictional corner café

    A wordmark and stamp that carry from cups and loyalty cards to the website and profile photos without losing their character.

    • Wordmark
    • Packaging
    • Social templates
  • Concept · Local visibility

    Consistent listings for a two-location dental practice

    Fictional dental practice

    Two profiles, one standard: matching names, hours, services and descriptions, linked to location pages on the practice website.

    • Multi-location set-up
    • Listing consistency
    • Location pages

Have a real project in mind? Let's make it the first case study.